Change layout of few sections genesis.vision landing page for better conversion
I think the landing page of genesis vision website is very cool and techy where I see so many sections, vertical animated scrolls, horizontal sliders, etc. these all look very nice
However, I see some concern for using this techy landing page from a marketing point of view. For e.g all the google, BAT & other ads you are running, the main point to look at is the conversion rate. good conversion rate starts from 7% - 10%, which means that for every 100 clicks 7-10 signed in to genesis vision. But I think we have not seen that so far using the campaign that team ran in the last 6 months. User base investment was not noticeable although there could be other factors. But the point of effective marketing is that you should be able to sell any product because it's not the product which has fault always. I have seen many websites selling junks but their revenue is huge. I have no doubt that new features that the team is implementing make the product more superior.
I am here to decouple marketing strategy from product feature and trying to suggest ways which will help genesis vision to convert leads into investment. As I mentioned in other feedback I have good experience in running AdWords, changed website layouts which at ends gave promising conversion rate (product was generally not the constraint)
So here are few points
1) Funds, Follow, Programs - should follow the same layout. That will keep the user focus intact with the intent.
2) show the top 5 funds/follow/programs - as a row layout with the "Invest" button at the end of every row. Again Invest button is important. Row layout is similar to what lend (avve) is doing on the home page.
3) Genesis Vision wall - move this section after Funds. Follow, program section. If somebody clicks ad randomly he should see engaging action right in the top. Genesis vision wall feeds are good and fancy but it should be down somewhere. Also, reduce its font a bit.
Rest whatever you want add is fine. But my main focus is the top 2 points. I feel that product will be ready and these changes will really boost your marketing effort as well (telling from my personal experience)
Customer support service by UserEcho
We would like to thank you for taking the time to provide your ideas here. We appreciate your feedback regarding our platform and will address this idea to our management for their further review on possible implementation.
Genesis Vision team.
Also, I have sent another feedback a while ago regarding the explainer video. So if the team has explainer video ready. they can put that in the top slider. so that when someone clicks genesis.vision website, even before scrolling down, he should get the context of what genesis.vision is doing in 2mins. I have seen that this works for many customers and boost their engagement. Research has been done and it is evident that many users when they click on ad leave the website without even scrolling down. So the key is highlighting the main content in the top 1500px (default laptop, phone , ipad display area).
So if you implement my top 2 points (initial top feedback), all will be using genesis.vision website to get the summary of top programs instead of going to individual funds/programs/follow pages separately. The benefit will help search engine to boost genesis.vision ranking and eventually genesis.vision will come in the top if someone searches for related words. subpages usually doesn't get indexed well by the search engine. That's the reason landing page content is very important.
Thank you very much for suggesting this idea, it will be addressed to our management as well.
Genesis Vision team.